People Awareness for Stakeholder Management – Alfonso Bucero


Some people in organizations are not aware of the need of managing stakeholders. This workshop aims to explain the attendees how important is to manage the stakeholders properly, focusing in the behaviour aspects. Using real examples and case studies the attendee will be able to understand the rules of the game, learn how to manage stakeholders’ expectations and build up a relationship with them by influencing, persuading and negotiating with them for better project results.

Module 1: Understanding the Rules of Engagement and Navigating the Stakeholders Relationship Game

  • Why to manage Project stakeholders
  • Identification and categorisation of stakeholders
  • Understanding stakeholder expectations
  • Evaluation and prioritisation of interests and importance
  • Stakeholder requirements analysis


Module 2: Managing Stakeholders Expectations

  • Stakeholder mapping
  • How committed are they to the project?
  • Aligning stakeholder requirements to business and organisational objectives
  • Prioritising stakeholder requirements and expectation
  • Selling the project
  • Working with resistance for positive outcomes



Module 3: Relationship Building with the Stakeholders

  • The science and art of communicating effectively
  • Dealing with organisation politics
  • Managing external stakeholders such as suppliers, regulators and the public
  • Selecting communication methodologies to get your messages across
  • Managing difficult stakeholders
  • Resolving conflict



Module 4: Influencing, Persuading and Negotiating with Stakeholders

  • Who to influence?
  • The Elements of Influence
  • Push and pull type behaviours
  • Engagestakeholders: building the relationship
  • Stakeholder participation and engagement
  • Road map to successful influencing


Module 5: Stakeholders Rapport Management

  • Developing rapport
  • Personality preferences
  • Achieving and maintaining commitment
  • Establishing and maintaining trust
  • Dealing with Challenging Behaviours
  • Converting confrontation into cooperation

  • Date : 22/09/2022 - 22/09/2022
  • Time : 10:00 - 18:00 (UTC+0)